| Welcome to the CheerStix Sponsorship
Program™. The CheerStix Sponsorship Program™
was developed as a guide to raise money utilizing
the sponsorship techniques employed by professional
and college sports teams. Follow the step-by-step
methods outlined in the plan and you will be on your
way to raising money for your team or group. The components
of the plan are briefly described below.
Section 1: How Is
the CheerStix Sponsorship Program™ Different?
The CheerStix Sponsorship Program™ is unlike
other fundraising options with which you may be familiar.
This section outlines the benefits of the CheerStix
Program™.
Section 2: Types
of Sponsorships
Here we outline the three most commonly used sponsorship
types.
Section 3: How Much
Money Can We Make?
In this section we supply sample budget information
to demonstrate how to make the most money for your
team or squad using the CheerStix Program™.
Section 4: Step-by-Step
Approach to Event Sponsorship.
Here we show you how to get started, how to develop
a list of potential sponsors, make an appointment
and present your proposal and how to ask for the sponsor's
commitment.
Section 5: Sponsorship
Template for Your Use.
Using our sponsorship template, all you need to
do is type in your organization's information; print
it out and you're ready to go.
Section 6: Additional
Sponsorship Benefits
A list of other optional sponsorship benefits are
listed for your reference along with sample verbiage
you can include in your proposal.
Section 7: List
of Good Potential Sponsors.
We have developed a list of businesses that are
already sponsoring CheerStix™ giveaways across
the United States. This list provides a great starting
point for your group's sponsorship search.
Section 8: Sample
Sponsorship Presentation
This section will take you through a mock presentation.
Other helpful components are:
• Tips for a successful
presentation
• Responses to common
objections
Section 9: Event
Execution Plan.
Once you have secured a sponsor you'll want
to make sure that your event goes off without a hitch.
We provide you with pre-event, event day and post-event
checklists that will make your event a success for
you, your team and your sponsor. Also included in
this section:
• Game Announcements
• Media Release
• Event Flyer
• Sponsor Plaque Layout
Section 10: FAQ's
In this section we've compiled some of the most
frequent questions we hear from teams and organizations
that are interested in securing corporate sponsors
for their CheerStix™.
Section 11: Supplies
Here we supply you with game
announcements, sample
plaque layouts, media
release guides and the FAN
FRENZY NIGHT flyer.
Section 12: How
to Order
An easy to follow outline for ordering CheerStix.
Section 13: How
to prepare and submit your artwork.
Everything you need to know about getting the best
designs for you and your sponsor.
“CheerStix™…Making
a Good Game Better!”
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